Two million meals were collected at 900 Tesco Stores nationwide in the #Everycanhelps campaign.
On Saturday 1 and Sunday 2 December 2012, 18,000 trolley-loads of food were donated by shoppers for the Trussell Trust and FoodShare. The charities joined up with Tesco in the biggest food collection appeal ever held in the UK to support families in need at Christmas time.
Tesco started the appeal after new research showed that ‘around one in ten people in the UK has had to skip a meal, rely on family or friends for food or go without food in order to feed their family in the last twelve months’. The supermarket giant topped up the donations by 30 per cent and confirmed that their stores collected 1,000 tonnes of food in the opening week of December.
Popular donations included tinned soup and tomatoes, while shoppers in the festive spirit, rushed to donate mince pies and Christmas supplies to foodbanks.
Chris Mould, Executive Chairman of the Trussell Trust, said: “As cold weather sets in and energy bills start to bite, more people are turning to foodbanks because they cannot afford both food and heating.
“Thanks to incredible public generosity at Tesco stores, foodbanks will be able to provide emergency food and festive treats to more families.
“We’re truly staggered by the public response.”
The Foodbankers live blogged the weekend as customers up and down the country flocked to donate to the Trussell Trust. Craig Campbell tweeted that Shadow Home Secretary, Yvette Cooper, leant a hand at her Tescos, while loads more shoppers joined in the fun at their local stores.